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Brief To design ‘child-friendly’ promotional materials for Islington Council’s ‘Playrangers’ campaign.
Process As this was a campaign aimed at children, it was obvious that a bright, playful solution would work best. I created an image that showed the combination of activities the kids would be involved in, which were physical games, as well as arts and crafts. It proved to be a very successful campaign, running though the borough for two summers, and also lead to a press advertising campaign.