NIGHT BUS CAMPAIGN

I was asked to create a campaign to promote Brighton & Hove's network of night buses. With competition from über, we needed to remind people that the night bus is still a valid option. I thought for this campaign it would be great to promote the city and how beautiful it looks at night. One option I gave the client was to shoot the city from above, as this would be something that would be different, grab attention and also create great assets to use for the campaign. It also meant I got to art direct a photoshoot from a helicopter. The campaign was a great success, getting a lot of impressions on social media, especially facebook.

 

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